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Davide Anzalone，畢業于意大利米蘭理工大學與奧地利約阿內高等專業學院。目前經營著自己的設計工作室，同時也擔任赫茲、歐迪臣品牌的設計部首席。
讓我們來看看他都和我們分享了什么。
納金網藝家人設計師——Davide Anzalone
納金網：
07年，您是怎么從自由職業到成為赫茲、歐迪臣的設計部首席呢？
How did you become the Chief of Design Department of the Hertz and Audison brands from a freelance designer?
Davide：
公司還未與任何一位工業設計師合作時，我開始為他們做一點項目。后來項目合作多了，我就負責公司所有新產品的設計開發。
I started working on few projects when the Company just didn't have any collaboration with an Industrial Designer. The collaboration grew more and more until I have been charged to manage the design development of every new product the Company was going to produce.
納金網：
您與歐迪臣、赫茲等品牌的合作是怎樣一種模式呢？
What kind of cooperation mode is it between you and the Hertz and Audison?
Davide：
我是作為他們的設計顧問，常常在出現在公司內部。
I am a Design Consultant with a fequent presence in-house.
赫茲與歐迪臣系列產品
納金網：
據了解，歐迪臣音響規格檔次齊全，無論什么功放什么價位都有，您為它設計的這一系列產品中，怎么把握不同檔次之間的度呢？
Based on reports, Audison has a series of audio systems with complete range of specifications and levels in different prices. In your design, how do you grasp and control the difference among these products?
Davide：
設計技術含量高的產品意味著要考慮到產品的許多方面。工作時你會拿到一份精確的簡報，里面寫了使用何種材料，具體的生產流程（可能是注塑模具，壓鑄，擠壓等），還有生產成本。所以作為設計師，你的工作就是要整合所有這些信息，做出一個帶有強烈審美沖擊力的產品，讓給出的材料和生產流程發揮最好的效用。產品系列中的每一個產品都需要帶有引人注目的系列感，同時還要有區別彼此的設計元素。
Designing products with high level of technology means to consider many aspects of the product. You receive a very precise brief with the materials to use, specific production processes (may it be injection mould, die cast, extrusion, and so on) a given production cost. So the work of the designer is to collect all these informations and realize a product with a strong aesthetic impact, taking the best out of the materials and production processes. Every product serie should keep a noticeable family feeling and some distinctive design elements that differ from the others.
赫茲與歐迪臣系列產品
納金網：
您為眾多品牌服務，怎么掌握并體現品牌的元素呢？
As you have served many brands, in what kind of way can you grasp and display their typical elements?
Davide：
我與合作的公司保持著密切的聯系，這意味著我對于這些公司的歷史，它們的產品類目，它們如何在設計流程中創新等有深刻的認知。
I work in close contact with the Companies I collaborate with. That means I have deep knowledge of the Company history, their product catalogue, how the Company can innovate through design process.
納金網：
您的工作室是什么定位呢？
What is the positioning of your studio?
Davide：
我的工作室所專注的工業產品設計主要在音響產品、消費者產品，電子產品，家用電器，以及一小部分的家具和家居產品。設計這樣不同的產品類型，方法就是綜合多學科且折中的。這表示，創新可來自于新材料的應用（比如，將一種產品類型中常使用的材料用到另一個幾乎沒用過這種材料的領域中），新功能的開發、新社會需求的挖掘。我們想要達到的目標是創造出有意義的產品，先進同時又為大眾所接受，正如Raymond Loewy 所說的，具有被定義為“彎曲理性主義”的強烈美學沖擊力，形狀總是在無褶皺線條和柔軟細節之間取得平衡。
My studio activity is focused Product Design for the Industry in the field of Audio products, Consumer goods, Electonics, Home Appliances and for a small part Furniture and Home objects.Having worked with such different product typologies, the approach is multidisciplinary and eclectic. That means innovation may come from new material applications (e.g. : a common material used for a product typology can be used for another industry field in which it has never been used), new functions, new social needs. The result we try to achieve with our work is to create meaningful products, most advanced yet acceptable as Raymond Loewy would say, with a strong aesthetic impact defined as 'curved rationalism', where shape is always balanced between no-frills lines and soft details.
紅點獲獎作品——Re Cinto多功能可拆卸沙發
納金網：
意大利大小設計公司云集，您的工作室是憑著怎樣的優勢立足的呢？
In Italy, a country where there are lots of design companies and studios, what is the advantage for your studio to keep a foothold?
Davide：
我的工作室涉及的產品領域是許多設計工作室所沒有的。在意大利，大部分的設計工作室都是做家具，家居產品等。非常少的工作室是在做工業設計。我認為這個優勢是關鍵。這也意味著我的許多作品不會出現在人們所認為的“設計”雜志上，同時作為設計顧問，我的收入逐年增長（而我知道許多做家具的同事很難獲得可觀的收入）。
I do work in those fields of products where many other design studios don't want to. In italy the majority of design studios work for furniture, home objects and so on. There are very few design studios which work in industrial design field. I consider this ad the key point. That means many of my work won't be featured on what people consider as 'design' magazines, but also that I have as design consultant a revenue that is growing year after year (while I know many collegues working on furniture field that they struggle to have a respectable income).
納金網：
工作中，甲方和乙方之間難免存在矛盾。如果遇到矛盾，是如何處理的呢？
In the process of offering service, usually the controversy between Party A and B is inevitable, how do you deal with that?
Davide：
多年里我都是和那些已經與之建立了忠誠與穩定業務關系的客戶合作。
Working with Clients with which I built a loyal and strong business relationship through the years.
概念作品——Teseo+Arianna
Teseo+Arianna是一個海灘救生的系統。其由太陽能進行供電，通過智能自動驅動系統來改善第一時間的生命援助
納金網：
為這么多品牌服務后，有打算創建自己的品牌嗎？
Since you have been offering service to many brands, have you ever thought to start your own brand?
Davide：
有的，大概不久后就會。
Yes, and I will probably do it in the near future.
納金網：
意大利有設計趨勢，中國有廣闊市場，你有意向將業務拓展至中國，將二者結合起來嗎？
Italy has advantage in design trend which China has great market. Have you ever considered to expand you business to China, combining these two together?
Davide：
絕對的。我非常想將業務拓展至中國?，F在我已經與幾個中國客戶有過合作，我希望將來還有機會再次合作。我想，未來設計在中國會非常重要，我也想成為這其中的一部分。
Absolutely yes. I would love to expand my business to China. I have work with some Chinese Clients and I hope in the future to have other opportunities to do it again. I think design will play a great role in the future of China, and would be great to be part of it.
本文為藝家人原創，如需轉載請注明出處
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藝家人聚集了國內72個行業每個行業前十佳設計師、以及國際紅點、IDEA、IF等獲獎設計師，其通過納金網平臺運營模式，最終使設計師、企業、形成合作，最終實現利益共贏。
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